Lenses that multiply, sensors that grow, shooting and shooting modes that overlap to ensure creative effects and pieces of authorship in one click. The photographic sector is the peculiarity on which Xiaomi built its evolution, for example from the debut of the 108 megapixel camera then widespread on high-end terminals. To broaden the range of action, show the goodness of its products and broaden its potential clientele, the Chinese company has chosen to focus heavily on auteur shots, continuing the trend started by the partnership with the Venice Film Festival with the launch on the Italian market of the three smartphones Xiaomi 12 Seriesbaptized in the elegant setting of the Franco Zeffirelli Foundation from Florence.
Before discovering how the latest arrivals are and what they promise, to enhance their peculiarities Xiaomi announced the production of a series of contents made exclusively with the 12 Series smartphones. They range from a documentary dedicated to the city of Venice to clips for the Instagram account of the Peggy Guggenheim Collection of the same lagoon city. There will be present and attend to some of these novelties and other projects Luca Argenterowho became the brand’s new testimonial during the Florentine evening.
Returning to smartphones, one of the common elements of the trio Xiaomi 12 Pro, Xiaomi 12 And Xiaomi 12X it is, moreover, the potential of the triple rear camera, which shares the main 50 megapixel wide-angle lens signed by Sony and some features, obviously greater on the top model and more limited in the less ambitious one. Xiaomi 12 and Xiaomi 12 Pro take care of the shots and movies at night with the Ultra Night Video, while the Portrait mode in the dark is exclusive to the top of the range. In order to facilitate the tasks, then, there is the Xiaomi ProFocus technology on both terminals, able to track moving objects and subjects, so as to eliminate unwanted effects such as out-of-focus shots and blurred images.
Identical for the two main models is also the processor, the latest product from Qualcomm, which with Snapdragon 8 Gen 1 combines computing power and greater attention to consumption. A notch below is the Xiaomi 12X chip, equipped with the Snapdragon 870. A common feature of the latter and Xiaomi 12 is the handling, thanks to the common size of the 6.28-inch Amoled display, which allows you to manage everything with a single hand. With the difference that is perceived in the first place and even more from the distance, especially for those used to fiddling with the smartphone for many hours a day. More generous is the Xiaomi Pro screen, which rises to 6.73 ” and counts on the Eye Care Display certification relating to the emission of blue light and less fatigue for the eye during and after prolonged use sessions.
All three equipped with Harman Kardan and Dolby Atmos audio system, with two speakers that only for the Pro go up to four thanks to the double tweeters and woofers, the autonomy and the charging speed are different. As similar as the battery capacity is (4600 mAh on the Pro, 4500 for the other two), the flagship takes advantage of the 120W HyperCharge fast charging technology, making the full of energy in 18 minutes. Xiaomi 12 and 12X rely, on the other hand, on a 67W fast charging system, with the wireless mode only supported by the first.
Sending Xiaomi definitively into the attic, which produced serial devices with higher specifications than the price range with which they were launched (market segments where the Poco and Redmi brands now operate) means improving the overall build quality, the technologies on board and consequently tags. more salty. Xiaomi Pro with its three blue, black and purple colors arrives in the double 8GB / 128GB + 256GB version starting from 1099.99 euros. Same colors for Xiaomi 12, on sale in the double cut 8GB + 128 / 256GB at 799.99 and 899.99 euros. Only 8GB and 256GB option for Xiaomi 12X, proposed at 699.99 euros. There are various and attractive promotions for those who buy one of the three models: by April 30th, those who opt for the top of the range will take home for free. Watch S1 smartwatch, those who choose Xiaomi 12 instead get the other smart Watch S1 Active included in the price. No items included but price reduction a € 599.99 for those who take Xiaomi 12X in the first 48 hours of sale (on Mi.com and Amazon), which open on March 24.