The outskirts of Naples can be a tourist destination. A tourism that does not focus on food and wine or the panorama, but on tourism made of experiences. Roberto Malfattipresident of the cooperative Sepofà (in Neapolitan “it can be done”) wants to start again with young people, those who cannot find or are no longer looking for work, to make them special tourist guides who tell the territory. In particular, they tell the sixth municipality of Naples, one of the most large and populous in the city. This is the most area young of the capital, and there the rate of school dropout among the highest in the Campania capital. It winds between San Giovanni a Teduccioa site of national interest (Sin) for environmental issues, e Jumperswhich among the “spread” of the Camorra, murders and acts of intimidation is cited among the most problematic areas of the territory.
Thus was born the project WATER (City Areas re-Qualifiable by Human Alliances), presented last December 15, which aims to unite different generations to create new types of work through a project of territorial marketing And tourism experiential of East Naples. His goal is to build the first innovative and sustainable district, both in cultural and economic terms. “A project that aims to produce development cannot ignore these problematic data, offering precisely opportunities to those young people who do not find an outlet either in canonical formation or in work “, he says Roberto Malfatti to ilfattoquotidiano.it. The project was born from a consortium that includes, in addition to Sepofà, the Trerrote association, Sis (Social Innovation Society), ViaggieMiraggi and the training body Enaip. Almost everything is based on the financing of the European tender “The innovation districts”, Which will make it possible to invest 150 thousand eurosto which is added a small co-financing of the associations.
The plan provides for the training of activities for said young people Neet, (the segment that does not have and does not look for work), where the productive fabric, the third sector and the whole citizenship will meet in co-design workshops that will be used to build tours in the area. The sixth municipality, its shops and its inhabitants are at the center of these tours. To do from guideyoung people who will be trained to do discover the Neapolitan suburbs in its artistic and economic developments. “The project is very complex”, explains Malfatti. “That of the guides and tours is only a part, then there is the territorial marketing: essentially the East Naples brand“. Through this, Neapolitan traders will be able to affiliate themselves with the Acqua brand and its ethical circuit. “We offer advertisements for their products and they can ask to be followed communicatively by us”. By doing so, visitors to the eastern area of Naples are offered co-designed itineraries with the territory that involve a chain of Merchants, transforming a visit to the neighborhood into another form of tourism. “It is about experiential tourism to get to know and discover the periphery, artistic and professional training for inclusion in the human resources necessary for the tours. He gets back to the center theater, industrial archeologythe trainingand we rediscover the history of a neighborhood that was and remains in worker vocation“, Continues Malfatti.
“A territory isolated for years can only respond with the only weapon it has at its disposal: the network of associations and cooperatives it has in its own territory and which has multidisciplinary skills within it”. Certified training courses are therefore envisaged in the field of tourism and territorial animation, with work grants that provide for immediate insertion. Practical work combined with awareness raising on the issues social, criminals And environmental. Precisely regarding the environment, Malfatti remembers how San Giovanni a Teduccio – a Sin area where they wait remediation for over 30 years – is “the great missed opportunity of this city”.