[SEARCH ENGINE RESULT PAGE] In the web marketing sector, the English acronym SERP is often used because it covers important visibility issues for websites. The results page of search engines, like Google, is the subject of all the editorial and technological fights.
English acronym SERPs, for Search Engine Result Page, refers to the web page generated by a search engine to respond to a request typed by an Internet user. The SERPs offers a selection of the links considered to be the most relevant in relation to the search intention: information, purchase, decision-making, etc. More simply, it is the web page that is displayed when an Internet user searches on a search engine like Google or Bing.
According to search engines, SERPs displays several information about the organic results, like the URL address, a brief description of the content, a preview, the date of the last indexing of the resource, etc. However, you can also find paid advertisements and different content formats on the results pages: images, videos, customer reviews, knowledge graphs, universal search boxes, natural responses in position zero such as featured snippets, etc.
In general, there are a limited number of results on each SERP. The search engine first selects those that seem to it to be the most likely to satisfy the Internet user’s request. Most often, there are ten natural links, between one and three advertisements and the number of rich results varies greatly. Sometimes you have to scroll a bit to see all the results. SERP 1 designates the first page, SERP 2 the second and so on.
Many studies show that Internet users click mainly on the first three results of SERP 1. Beyond SERP 3, that is to say the thirtieth result offered, the chances of obtaining a click are very slim.
For many sites, the objective is therefore to be present on the first page for requests directly related to their activity. For example, for a furniture retailer, the keywords “oval coffee table”, “ebony table”, “folding kitchen table” correspond to interesting searches, which can lead to sales. Appear at the top of the first results page when a user types one of these expressions is therefore very important.
The term is mainly used in the world of SEO by the administrators of a website who multiply the techniques in order to improve their natural referencing and obtain a better position in the SERPs.
- Search engine results page
- The search engine results page is displayed after a user searches the Internet.
- The Search Engine Result Page is displayed once a user has done an Internet search.