BMW, Oakley, Rehall outwear, Caffè Pascucci, Ferrari Trento 1902 are already partners a few months after the opening of Mottolino Fun Mountain Livigno, followed by supporters like GoPro and Atomic, but the phone continues to ring to try to become co-stars of the first hub created by private individuals in anticipation of the 2026 Winter Olympics.
The headquarters of this one-of-a-kind complex in Italy, inspired by models that are starting to appear in the United States or in nearby Austria, combines design, high-level sports, fashion, cuisine, smart working stations and latest generation gaming. certainly made in view of the international Olympic challenge but also designed to support a territory that places mountain, winter and summer qualities at the center of the well-being of the person.
An investment that to date already speaks of important figures, over 11 million euros, with entirely private capital, as he declares Marco RoccaCEO: “Our goal, born from a dream we had with my brother, is to offer a real multifunctional hub at high altitude, evolved in terms of physical sports but also digital performance, which allows us to also present ourselves at the Olympics with an appropriate ‘evening dress’. Architecture, interior design and services look to the future and to an international audience, also made up of young people who are perennially connected, in a dimension that integrates virtual and real. We were the first to believe and invest in freestyle in skiing and snowboarding and today we have the ambition to raise the bar of all services related to sport, wellness, entertainment and even mountain cuisine, working with passion on search for improvement, to be ‘the place to be’ also in key tourist “.
The target of Livigno expands, in addition to the renowned freestylers in winter and bikers in the summer, we think of style, design, gourmet, enology, esports and to make guests comfortable even at work, with spaces of innovative smartworking equipped with modular meeting rooms, co-sharing workstations and very fast connections. To play sports, shopping, relax, taste and work, with top services (all bookable online, on the website or via the App) and a breathtaking view.
The service center is in home automation mode, as the technology is designed to create fast flows at the ticket office, in equipment depots and rentals, for services to sportsmen, in the shopping corners, inside the ‘digital cave’ and in subsequent activities. ski.
Just in the months of the lockdown, the new futuristic project took shape, signed by the CMR architecture studio in Milan with Massimo Rojof the LPS studio and of Concreta, a Valtellina company attentive to innovation, at a surprising and precise speed, to testify how owners and professionals have become a great team of talents united by the same passion, unchanged since 1958, when the first Mottolino ski lift.
«The architecture has been designed to enter into symbiosis with nature and the landscape, immersed in a contiguous, outdoor and indoor context of extreme beauty. The internal escalator is the fulcrum that connects the floors, built with three main materials and qualities, the transparency of glass, the warmth of wood and the tactility of stone-inspired stoneware “he explains. Anselmo Fontana of the LPS study.
The Progetto CMR Design Team, formed by Matteo Colombo, Michela Valentino, Riccardo Panichi, Sergio D’Antonio, Irene Milan, Lorenzo Ferrariohas composed the puzzle of this welcoming and technological house, designed for those who want to alternate skiing with fun and work, in a continuous Phygital experience.
Comment the architect Massimo Rojmanaging director of Progetto CMR: “The new Mottolino Fun Mountain Livigno headquarters wants to celebrate the majesty and adventure that is experienced in the mountain scenery, enhancing its charm with the continuous references to local natural elements mixed with impactful technological installations” .
Custom made furnishings alternating with accessories from renowned Italian companies blend with the intelligent and sensory lights produced by Artemide and with perfect acoustics in all environments, made with engineered sound-absorbing panels and handcrafted by Concreta.
The first area, on the ground floor, is dedicated to sportsmen and offers everything needed by skiers, freeriders or bicycle and fat bike enthusiasts, starting from the contactless ticket office or desks, from ski and snowboard schools, access to the Snow Park and Bike Park, rental, storage, maintenance workshop.
High-tech machinery is available to customers: among these, a platform to 3D scan the shape of the foot and recommend the perfect boot, a system that sanitizes the equipment after use and the courtesy ski service if maintenance is required. but you want to continue skiing in the meantime.
The shopping area, next to large led walls that offer an immersive experience, offers the top of the range of activewear and Mottolino Fun Mountain branded merchandising.
Going up the large panoramic escalator, before accessing the ski lifts, there is the floor dedicated to smartworking and the gaming room, nicknamed the “Digital Cave”, with modular meeting rooms for single or team use and for those who need it. connect and work remotely in the first Ski Working Hub in Europe, a real business lounge where, between one descent and another or at the end of a day, you can relax and work. In the gamers space, professional driving simulators and esports and Playstation stations attract Gen Z athletes and perfectly reproduce the high-tech stations to play, without linguistic and geographical barriers.
If the goal is to express excellence, also the direction of Syria Fedriguccibusinesswoman and wife of Marco Roccain the restaurant area leads to a cuisine that is both gourmet and for everyone, based on an ethical philosophy, without waste, organic and centered on fresh and seasonal mountain products.
It is she who welcomes and cultivates the relationship with the customers seated at the tables of Kosmo Taste the Mountain, the central one 13 meters long, who come to taste the dishes of the chef’s team Norbert Niederkofler and the bartender’s cocktails Edoardo Felsini.
“Cook The Mountain”, philosophy of the three-star chef and with a Green Star for sustainability, remains the basis of the dishes on the menu, constantly updated on the search for raw materials from local or mountain farmers and breeders, guided on site by Luca Armellinoprofessional chef with experience in various starred and high-level restaurants, such as Norbert Niederkofler’s St. Hubertus and Noma in Copenhagen.
At the wine list, he thinks about it Giacomo Mojolione of the founders of Slow Food, who contributed to the project with his own vision of labels to be tested, ranging from Alto Adige to Etna, alongside Valtellina wines, with liqueurs and spirits where there is no shortage of great classics such as Braulio and grappas from Valtellina.
The concept of ethical cuisine is also expressed in the selection of drinks prepared by the bar manager Edoardo Felsini who has worked for a long time between Tuscany, Ibiza and Barcelona. Here, products and commercial brands that do not reflect the philosophy of the place are banned, to give space to an own production of liqueurs, tinctures, sodas, aromatic and cordials and shrubs, or macerations of fruit, honey, herbs and flowers, peels and seeds. Even the ice is made according to a technique adopted by very few locals throughout Italy: a large amount of water is boiled and then left to cool slowly in thermal bags, so as to be totally transparent and free of air bubbles, then dried with a blast chiller. , and transformed into single maxi cubes to cool the drinks without melting, and therefore without altering or diluting.
Gourmand hospitality continues in the Skiarea, at the center of the slopes and fun, in the two refuges at an altitude of over 2000 meters. At the M’eating Point Mountain Hut refuge there is a bar, a self-service area and Luciano’s Alpine restaurant with typical dishes with mountain flavors, in addition to the always available sandwich shop, overlooking a panoramic terrace. Definitely worldly, Camanel di Planon welcomes sportsmen and guests who want to have an aperitif, taste sandwiches and hot dishes in the high altitude Pasta House, equipped with braziers and chaise longues outside, to the sound of music and DJ sets, and with the possibility of organizing dinners with a snowmobile ride.
All around, the area has 27 slopes of various levels (beginners, intermediates and experts) which can be reached by modern ski lifts, chairlifts and cable cars.
Iconic is the Giorgio Rocca slope, dedicated to the head of the family and world champion in special slalom, a narrow curve descent that allows you to experience some of the emotions of one of the most successful Italian skiers in history, with a fourteen-year career, told in the published book. by Hoepli Slalom. Victories and defeats in the curves of my lifebiography written by his friend Thomas Ruperto.
For the average expert skiers, you can also take the other challenging Valfin slope, which enjoys a wide view over the whole Livigno valley, or go down to Spondafis, the track used in the training of international ski and snowboard teams.
The contemporary strength, directed and presented by Ian RoccaEuropean freeski champion and son of Marco and Syria, is the Snow Park, considered the best in Italy and among the first in Europe, training ground for the strongest European freeskiers and snoboarders and also the stage for competitions such as Burton European Open and the European Cup.
There are freeride cross natural areas, pipe lines and jumps with terraces of 16 and 19 meters and 24 and 19 meters, with landings of 39 ° degrees, taken at speeds of 75-80 km per hour for kickers up to 8 meters in height.
There is a separate area for beginners, an area for expert riders and a section with access only for pro riders or professional athletes or very high-level athletes where the 2026 Olympics will be played and where you can train right now also with the mega inflatable Bir Air Landing, a structure that allows you to try new tricks and jumps by landing on the soft before performing them on the snow.
Ian Rocca he plays at home, knowing nature and its mountains since he was a child, when at about two he had already started running on skis and, shortly after, started freestyle. A spectacular sport, adrenaline-pumping, physical and mental at the same time, which shows us with grace and power in its virtuous tricks, where it is essential to concentrate all of oneself in the “flow”, that fantastic flow in which blue and white, the reference points , alternate, making man the protagonist of an unrivaled magic, and where the boy, with a talented DNA, talks with his grandfather, connecting in harmony between heaven and earth.
And what a «Show time» it is!