The Off Vendôme course invites you to discover the universe of six designers gathered a few hundred meters from the famous Parisian square.
“Seeing that we had all gone into jewelry and had opened boutiques in the same area, that our universes were different and complementary, I thought that we could set up an event together. The idea of Amélie Huynh, founder in 2019 of Statement, a brand of silver and stone jewelry, quickly made the rounds of the three streets of the 1st arrondissement of Paris where six jewelry designers have settled in recent years. “Our objective is not to compete with the big houses of Place Vendôme, but to bring another perspective,” says Marie Poniatowski, who created Stone. In 2004, affordable and easy-to-wear jewelry was non-existent in France. I took the plunge with a first line of gold and diamond jewelry. »
A few meters away, Stéphanie Roger’s White Bird boutique was founded on the same observation. “I worked for jewelry brands and I traveled a lot. In the United States, designers were beginning to offer more artisanal pieces where you could see the maker’s touch. I wanted to “import” them to Paris. I started with a dozen designers, I represent about forty today, who cover a wide range of styles. Pascale Monvoisin, for her part, entered this field by chance in 2009. This former air hostess brought back from Jaipur a batch of turquoises that she had made into jewellery. “My girlfriends wanted the same! I left my profession to embrace a new one. My first jewels were in 18 carat gold, then I switched to less titled gold at 9 and 14 carats so that they were more accessible. »
For Charlotte Chesnais, ex-fashion designer, the path of jewelry should not have been taken either. “It started with Nicolas Ghesquière, who asked me to make costume jewelry for Balenciaga. Then, I worked in the shadows for major brands in Place Vendôme before creating my own in 2015. I mainly work with vermeil, silver, sometimes enamel on refined models. »
This quest for a unique offer can be found at Jem, one of the first brands to offer ethical jewelery in 2010. “I was convinced that the traceability of the materials used in this field was a fundamental point, declares the co-founder of the brand, Dorothée Contour. We only use Fairmined certified ethical gold and synthetic diamonds on graphic and architectural jewelry. In fact, the models exhibited by this club of six are as varied as the personalities of their creators. Statement’s ultra-desirable, neo-Art Deco rings mixed with rock influences contrast with the sculptural, obstinate lines of Charlotte Chesnais’ handmade jewellery.
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Almost Jansenist, Jem’s rings could be the antithesis of Stone’s highly ornate pendant earrings, inspired by 19th century Victorian jewelry or 1970s adornments. Pascale Monvoisin is known for her stone amulets and pendants diamond-encrusted studs, which young girls, like their mothers, love to pile on their chests.
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