Albanians are the people who use social media the most in the region. According to some data obtained from Eurostat, it turns out that Kosovo is the country with the largest percentage of social network users, more specifically over 80 percent of the population.
Kosovo is followed by Macedonia and Montenegro, where 70-70 percent of the population are users of social media. And next is Albania and a part of Serbia, where 60-69 percent of the population is active on social media.
The data are for the last 12 months and the respondents were between 16 and 74 years old.
Eurostat defines participation in social media as creating a user profile, posting messages or other contributions on Facebook, Twitter, Instagram, Snapchat, etc. This means that people who have social media accounts but never use them are not included in the aforementioned statistics./mj