Since 2021 Google has been tightening its algorithm and increasingly punishing sites that do not have unique content.

The consequences of duplicate content.

Since 2021, having duplicate content on your website is becoming more and more negative for your SEO. Google increasingly punishes duplicate content and this is reflected in your positioning in the SERPs Google. Duplication very often leads to cannibalization of your pages. Our agency is specialized in the creation of websites in Lausanne, recently we intervened on a website which had 25% of duplicate content, which led to a blocking of the second page of Google on essential keywords for our client. The site did not exceed the 11th position. With a reorganization of the editorial line, the site went from 11th to 4th position in 2 weeks.

Duplicate content is one of the most common SEO issues.

Google’s algorithms have recently evolved with increasingly effective filters to analyze all the content of your website.

What is duplicate content and how to avoid it?

Duplicate content is a term used to describe the reproduction of similar text on different pages of your website or even worse a text copied from another site.

The duplicate ON SITE

Duplicating text across multiple pages prevents Google from ranking the most relevant pages on your site. In our jargon, we say that they cannibalize each other and can be sanctioned by Google.

To manage this problem, it is necessary to resume its contents and its titles independently to apply unique texts. It is essential to think about this operation well, the ideal is to outline your page structure on paper. If you have a lot of pages, it can quickly become a big job.

OFF SITE content duplication.

Duplicate content on another site is subject to heavier penalties, for Google, this means that you have plagiarized another site to steal its content. Penalties can be very strong if Google spots stolen content, it will apply a penalty to the most recent site.

The risks associated with duplicating content

Google’s primary objective is to improve the user experience and offer quality content as well as the best information to its customers and Internet users. Search engines manage to limit duplicate content.

Google updated in 2021 a brand new indexing system that penalizes sites with duplicate content. Many websites have been impacted.

“The big trend at Google is to prioritize a quality index. Thanks to a technology of machine learningGoogle manages to take into account precisely the quality of your content.

In our web agency in Lausanne, when creating a website, we offer our clients the option of collaborating with a web editor specialized in SEO in order to start on a sound and solid foundation for quality SEO. .

How do I know if content is duplicated?

It is essential to analyze your content in order to avoid a sanction, it is very important to have unique texts on your pages and articles.

With some research on the internet, you can find very interesting solutions to spot if you have duplicate content.

Here is a list below

1. Siteliner is a tool that we use in ”free” mode
2. Quetext: The first offers start at $9 per month.
3. Copyleaks: Prices vary by volume.
4. Copyscape: Free basic searches.
5. Kill Duplicate: Site in French.
6. Screaming Frog in paid version

Avoid duplicate content!

The best way to avoid duplicate content is to go through a professional SEO editor who will analyze your competitors in order to produce quality texts and oriented on your best keywords. A web editor becomes more and more important when creating a website. For Google, content is King. Don’t hesitate to make a difference in your editorial lines, Google will love you!

Do not neglect this aspect of SEO, it becomes one of the most effective SEO techniques with the Netlinking.

Quality content will put you ahead of your competitors, you will have to compile between the user experience and a large volume of text, it’s a clever mix.