According to the report eMarketingwhich also collects data on online marketing and new technologies, online sales will account for as much as a quarter of total sales by 2025.
At the same time, search marketing is still one of the most sales-oriented channels, with which we can only address those potential customers who are currently searching for keywords that are relevant to your business.
In addition to evergreen advertising through keyword leasing in Google Ads, there are other options that companies can use to gain quality traffic to their site. We talked about this with digital marketing specialists at Growthcom.
In April 2021, 40% of customers are global start your shopping journey using search engines. According to Growthcom’s digital marketing specialists, search engines are one of the highest quality sources of traffic, both organically and through paid advertising.
Long-term profitable companies have about 40% of the total traffic to their site from organic visits, and about 25% from visits through the lease of keywords on Google and other search engines, says the director of Growthcom David Fabjan.
The very important difference between organic visits and paid advertising, which many entrepreneurs and marketing managers are still unaware of, lies in the time that must pass before we start to achieve profitable results.
High organic positioning by investing in SEO (search engine optimization) can be achieved in the vast majority of cases in 6 to 24 months, as few areas are unrivaled and Google’s robots need time to index our site well.
If you want to present a new product or brand, accelerate sales in the short term or you are a start-up, you certainly do not have time to wait for results for several months.
On the other hand, by leasing keywords to search engines such as Google (SEM – search engine marketing), practically immediately present at the very top of the page among paid search results. This allows us to test our idea, new product or just the desire to accelerate online sales much faster on the market or achieve results. Based on the analysis, we can make improvements to both our marketing strategy and the website. In moments like these, the key principle is “time is money” and it’s good to be focused on that all the time.